Meta Ray Ban Glasses

Defining the Future of Wearable AI

• Developed end-to-end product strategy for wearable consumer device, resulting in successful product launch and market adoption
• Designed AI-powered wellness experiences through cross-functional collaboration, delivering successful strategic partnerships and user engagement

Strategic Product Challenges

• Established partnership between Meta and Essilor Luxottica required rapid alignment on product vision
• Meta leadership needed a clear, compelling articulation of the product opportunity
• Delivered results under significant time and resource constraints

App Development and Prototyping

• Defined use cases and product requirements through hands-on collaboration
• Led partnership with external agency to design the initial app experience
• Worked closely with user research to test and iterate on app features
• Presented product concepts and prototypes to executive leadership for alignment

User Insights and Validation

Collaborated with user research to validate product hypotheses and inform design decisions:

• Users want to capture and share photos from their glasses using voice commands
• Prefer automated suggestions for editing and sharing on their phone
• Value sending event photos directly to FB, IG, or WA stories without using their phone

• Prefer listening to media all day with open-ear glasses to stay present, even at lower acoustic quality

Business Impact and Market Leadership

• Defined a new product category for Meta
• Enabled rapid start of product development
• Achieved successful product launch and market adoption
• Ray-Ban Meta glasses became the market leader