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Agency.com
Led 20-person studio to profitability; delivered omnichannel platforms for T-Mobile and others.
innovationdesign leadership
Leading the Amsterdam Studio
- Led Amsterdam Studio of 20 designers, information architects, and front-end developers
- Drove strategy and execution for online and on-site UX across major enterprise clients
- Managed P&L responsibility for new business development and existing account growth
- Restored office profitability as management team member through operational excellence
- Key clients: T-Mobile, Nokia, Heineken, Schiphol Airport, Reed-Elsevier, ABN AMRO Bank, Ahold, Accenture
T-Mobile Online
Directed comprehensive digital brand platform
- Led brand expression strategy from corporate identity to digital execution
- Managed full Dutch T-Mobile site design and multi-year platform evolution
- Established scalable design systems for campaigns and core experiences
T-Mobile Retail
Architected omnichannel retail ecosystem
- Designed UX frameworks for all in-store digital touchpoints
- Led integrated marketing displays and self-service POS systems
- Created unified brand experience across physical and digital retail
Heineken Music
Drove strategic pitch and platform creation
- Led competitive pitch development and positioning strategy
- Directed conceptual design
- Created immersive digital experience connecting brand with music culture